This client is a world-renowned Japanese painting material brand, and we have designed the product vision and packaging for its upcoming series of charcoal pencil. This series of charcoal pencil are divided into 3 hardness which are soft, medium and hard. The basic logic of the painting which is "dots form line, lines form surface" inspired us to design the visual system with the " size gradient dots" as the core.
For the coating design of the pencil body, we have chosen the light blue colors matching with the dark warm colors of the common similar products in the market. The whole body of the pencil is mostly gray plus white and a color block corresponding to the hardness at the end. While visually unified, the color block at the end of the pencil can indicate the hardness very clearly for the user to distinguish. The gray part of the pencil body can prevent the pencil body form being dusted by the carbon dust on the user's fingers, which situation can possibly affect the appearance.
For the design of the pencil cases, we extended the element of "small balls" based on the "dots". Combined with the difference in hardness, we gave the balls the corresponding textures, colors and hardness, so that users can visually experience the difference in hardness of the pencils more intuitively.