17 FIT CLUB 一起健身

服务内容：品牌策划、品牌形象识别

客户信息：海派健身旗下品牌

项目时间：2017

Services: Brand Strategy / Brand Identity

Client：Health Park Fitness Club Brand

Date: 2017

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Part 1.

品牌命名

Brand Naming

17 FIT CLUB，为健身爱好者打造的“家门口的塑形健身俱乐部”。在命名初期，我们基于品牌的“社区型健身房”定位展开探索，兼具“重差异化”、“强社交性”及“高传播性”三个维度思考，我们碰撞出将“一起（健身）”作为品牌精神的内核；同时通过数字谐音“17”的方式再一次去提升品牌的记忆度与好感度。

17 FIT CLUB is a "fitness club at your door" for fitness fans. At the initial stage of naming, we explored the positioning of "community gym" based on the brand, thinking from three dimensions of "emphasizing differentiation", "strong sociability" and "high Communicability"，we will take "together(yi qi)(get fit)" as the core of the brand spirit; At the same time through the number "17" (it’s homophonic with Chinese “together” ) to improve the brand memory and goodwill.

Part 2.

品牌形象识别

Brand Identity

如果每个追求健康及优美体态的人都是独立的点，“一起健身（17 FIT）”的理念便创造出了让点与点汇聚、融合的运动空间。以“点”作为设计元素展开的全新品牌，同样用“点”的运动轨迹演绎出健身与生活、独立与联结的动静相宜。

If everyone who pursues fitness and good posture is a separate dot, the concept of "get fit together(17 FIT)" creates a sport space where bring dots converge and mix together. The new brand that uses "dot" as the design element, also uses movement track of "dot" to deduce fitness and life, independence and connection.