山楂悦 山楂饮料品牌形象及包装设计

山楂悦 是我们2019年下半年服务的一个山楂饮料品牌。山楂饮料产品以纯天然，零添加为特性，解腻解辣，倡导健康饮食。我们为品牌提炼出“天然，纯净，解辛，人文，望乡，含养”的品牌基因，以产品认知定位为基础，加以品牌人文美学的嫁接和结合，完成山楂悦整体品牌调性形象塑造。饮料瓶装包装提炼产品特性功能点，结合人文美学视觉质感，提升整体山楂悦品牌形象。

joyhaw is a hawthorn beverage brand that we serve in the second half of 2019. Hawthorn products are characterized by pure nature and zero addition, relieving greasiness and spicy, and advocating healthy diet. We have extracted the brand gene of "natural, pure, Xinjie, humanistic, homesick, inclusive" for the brand. Based on the product cognitive positioning, we have grafted and combined the brand humanistic aesthetics to complete the overall brand tonality image building of Hawthorn joy. Beverage bottled packaging refines product features and functions, and improves the overall brand image of Hawthorn joy in combination with the visual texture of humanistic aesthetics.