Shut The FuCup Coffee Rebrand

“The best ideas come as jokes. Make your thinking as funny as possible” -- David Ogilvy

This project happened when I asked my friend for some inspiration on a funny name for a coffee brand. She didn't even think twice before saying "Shut the FuCup!", we absolutely loved the idea and the rest is history.

With our passion towards coffee mixed with key aspects of our personality and friendship, the branding for Shut The FuCup was born. Since my taste and design style has evolved over the past year, I decided to give STFC a new look. So, here it is.

We are still open to the idea of turning this into a real coffee shop one day. Who knows what the future may hold!

“好的创意总是以笑话的方式出现,让自己尽量 变得有趣吧” -- 大卫·麦肯兹·奥格威

这个创意来自于某天我问了我最好的朋友，如果她想要给一家咖啡店起名，那么会是什么，她想都没想 “Shut The FuCup”这个名字就诞生了。（虽然当时也不知道她是要我闭嘴，还是想帮我的忙）

于是，这个饱含着我们友谊以及对咖啡热爱的品牌设计诞生了。在一年前我就做过一套这类的设计，但是经过时间的推敲，自身对设计的看法以及自己品味的改变，近期又更新了这一套。

希望有一天，这个咖啡馆能成真吧 :)