异兽言年——莆仙年文化方言文创

莆仙话是流行于福建莆田仙游一带的方言。本设计选取莆仙方言中的俚语”小五哥放大炮"、"顽牛头“、“鸭ト管鹅"、"好青龙歹孽龙"、“阿咪狮"提炼出5个性格各异的形象形成家族IP，将之运用于文创衍生品中。这款过年伴手礼盒，配有桌游产品与莆仙特色小食。桌游线路按时间为序，, 将以莆仙特有的年文化时间节点为主线进行的游戏设计，配以莆仙方言谚语融入代表年味的“春”字图形。意在让孩子们以游戏的方式接受莆仙传统文化与方言学习的同时，品尝传统特色小食。

Puxian dialect, which is wildly used in the regionsaround Putian and Xianyou, is known as the incarnation of Ancient Chinese.And created a whole series of culture creative products to form a special gift box called "New Year Greetings from Mythical Creatures".You can find both role-playing, game and some local snacks of Puxian in this magical box. The main idea of this gift box is to bring joys to the young children by learning Puxian dialect through game with cute characters while they can enjoy lovely local snacks.