博创／佰年松宝红松籽包装：山野里的红松籽

​品牌：佰年松宝

项目：佰年松宝红松籽产品包装

设计：博创设计团队

佰年松宝红松籽定位高端，原产品纸质包装过于简陋，不能满足高端人群需求，我们进行了重新的创意设计。采用玻璃密封罐，玻璃透明材质，可以让消费者直接看到内容物。佰年松宝红松籽产自中国东北小兴安岭，松鼠非常喜爱吃松籽，这是和消费者互动沟通的最佳形象，很有亲和力。将小兴安岭自然生态环境进行元素提炼，用红松树、松塔、松枝、花草、河流等元素相结合，采用插画的形式绘制出松鼠造型，生动、巧妙，让商品成为一件艺术作品。标签上部模切成起伏的山峦，仿佛松鼠在大山和松林中嬉戏。侧面设计为松枝图案，运用了烫白工艺，凹凸有质感，从细节体现产品价值。包装整体很有品质，从包装形式和包装视觉创意都很好的诠释了产品。

With glass sealed cans and transparent glass materials, consumers can directly see the contents, intuitively understand the product quality and product form, thus creating a sense of trust. AEONSPINES red pine nut is produced in Xiao Hinggan Mountains, Northeast China. The natural ecological environment of Xiao Hinggan Mountains is refined with the combination of red pine, pine tower, pine branch, flowers and grass, river and other elements. The upper part of label is die cut into rolling mountains, which corresponds to the image of squirrels, like squirrels playing in the mountains and pines.