拙料面馆（ZHUOLIAO NOODLE）

拙料面馆。好味在功夫之外，美食当回归初心，做好一碗面，必须回到食材源头寻找好料开始。中文“拙”有自然、质朴、真诚之意。围绕“拙”字核心概念，标识以中文”料“字为创意点，加粗的笔画，看起来自然、拙朴。标识反白印刷在牛皮纸上，就像白色的面粉，强化品牌属性。

ZHUOLIAO NOODLE. Good taste is beyond Kung Fu. If you want to make a bowl of noodles, you have to go back the source to find good ingredients. The Chinese meaning of 'ZHUO-拙' are natural, simple and sincere. Within the core concept of 'Zhuo', the logo takes the Chinese 'LIAO-料' character as the creative point, and the bold font looks natural and simple. The logo is printed on kraft paper in white, just likes white flour, to strengthen brand nature.