Red Tail Bar

Red Tail’s logotype is dynamic. “Red” stays constant while “Tail” can be changed to cater to different themes according to the bar’s needs. We worked with Japanese illustrator Kimiaki Yaegashi to create the bar’s mascot Xiao Hong, a boy in a Red Panda costume. It seems only apt that the adorable nocturnal animal fronts the eclectic drinking hole, whose entire concept is centered around a convivial setting for pre-party drinks, casual catch ups and even networking.

Red Tail是有着不同样貌的Logo，根据酒吧的需要，“Red”保持不变，而“Tail”则可以随着不同的主题做变化。我们与日本插画家Kimiaki Yaegashi合作，创造出吉祥物小红——穿着小熊猫服装的男孩。这是只可爱且不拘一格的夜行性动物，整体概念围绕着派对前的小酌、随性的聚会，亦或者商业社交场合而设计。