柒味源枸杞品牌设计包装

品牌名称：柒味源

客户企业：宁夏御柏枸杞产业发展公司

原创设计师：Andy Yan、Kelvin Wang

Project ：Packaging Design

柒味源隶属于宁夏御柏枸杞产业发展公司旗下子品牌，主营大果枸杞，为市场提供的产品经过色选、分级后还要手工精挑细选，颗粒均匀，弥足珍品。

我们设计了全新的品牌标志字体，并以此作为主要的品牌识别。没有别的元素分散，文字标可以最大化强调品牌名称的呼叫和对不同文化的包容性。

【包装设计/电商特别版】

今天的00后已经进了大学，90后开始养家糊口，保温杯配枸杞，是很多年轻一族的标配。

我们尝试用场景来解析一个需求，介入新一代年轻人的生活状态来提炼核心价值，以一种更接地气的“叫卖”方式为产品发声。

25年前，《大话西游之大圣娶亲》最后一幕的“他好像一条狗啊”，为后来网络时代自嘲调侃的“单身狗”埋下了伏笔。

今天，这只狗来了。（怕单调，心中配乐响起来）

Qiweiyuan is subordinate to the subordinate brand of Ningxia yubai wolfberry Industry Development Co., Ltd., which is mainly engaged in big fruit wolfberry and provides products for the market

After color selection and grading, it is necessary to select carefully by hand, with uniform particles and precious products.

We have designed a brand new brand logo font as the main brand identity. There are no other elements scattered, the text mark can maximize the emphasis on brand name calls and the inclusiveness of different cultures.

[packaging design / e-commerce Special Edition]

Today's Post-00 has entered the University, and the post-90 has started to support their families. The thermos cup with wolfberry is the standard match for many young people.

We try to use scenarios to analyze a demand, intervene in the life state of a new generation of young people to extract core values, and make a more grounded way to "sell" products.

25 years ago, the last act of "he looks like a dog" in "the great sage getting married on a journey to the west" foreshadowed the self mocking and joking "single dog" in the Internet era.

Today, the dog came. (afraid of monotony, the music in my heart rings)