NIU｜农产品品牌形象设计

随着我国经济建设水平得到了大幅度的提高 社会经济进步使消费者的品牌意识也得到了一定程度的增强 同时也引发了农产品市场逐步往品牌化方向发展的社会变革 消费者昨天追求经济实惠性产品 向追求高品质高标准的品牌农产品而转变 因此该VI品牌形象设计使用金黄色徽标和高端稳定的墨绿色作为主要颜色 （ ཞིང་ལས།）

As China ’s economic construction level has been greatly improved, socio-economic progress has increased consumer brand awareness to a certain degree, and it has also triggered a social change in the agricultural product market. The consumer is pursuing economic benefits yesterday. The product is transformed to the pursuit of high-quality and high-quality branded agricultural products. Therefore, this VI brand image design uses a golden yellow logo and a high-end stable dark green as the main color.