药妆包装设计方案

设计理念:<br>This product is a cosmetic product for skin repair. In terms of packaging form, we follow the basic concept of gift box in the beauty industry, and design this product as a hatchback or open close rectangle,<br>We found that among the products of the same category in the current market, the packaging pattern is more feminine, colorful and colorful;<br>Considering the essential characteristics of the cosmetics and the original intention of the product to create the health and uniqueness of the cosmetics, we position the overall color system of the product as green (healthy color of the product); once again, considering the precision of the product<br>The population is 30-55 years old, so we compared and eliminated in the color system, and finally selected neutral Moya green with noble gold to highlight the advantages of this product and the comfort and elegance after use<br>Sense, also clarified the product effect: dispel spot dispel black wart;<br>In terms of pattern selection, in the process of trying to show the brand characteristics and the ancestral secret recipe characteristics of the product, we noticed that among the targeted population aged 30-55, more consumers preferred<br>Although they have some patriotic feelings and national complex, they are unconsciously influenced by online and offline luxury goods in their daily life,<br>It will be more inclined to reflect the new Chinese style effect with European and American style; therefore, our background is integrated with the ink splashing brush style, which not only reflects the Chinese style, but also echoes with the Chinese classical ancestral secret recipe,<br>Brush touch forms Taiji shape of Yin-Yang harmony in the visual focus area of packaging, implying "skin care conditioning";<br>In the details, we integrate the Chinese style pane elements, and strive to interpret the product features from each visual focus;