The team at UoUstudio were tasked with a visual exploration through Product launch of JYA ,We constructed a cocept less is more.
Get rid of the complicated structure and make the lines simpler
Get rid of the redundant color, more delicate material reflects
Get rid of redundant thoughts and focus more on functional design
We will use some subtractive bodies to extend the basic idea of motiondesign
Below is some of the r&d and design process as we explored the possible materials, design elements, compositions and set designs.
hope you like it
我们今年11月受邀请为美学家电品牌JYA制作产品发布会视频，我们探索出less is more 作为整片的创意点，我们运用一些减法动态体现出jya极简设计的设计核心，去掉复杂的结构去掉花俏的颜色去掉多余的思绪，更专注产品的线条更精致体现产品的质感更专注功能的设计，才能成就更美的家电品牌，这是我们想要表达的概念。
ps:This is the director's cut version where the music comes from Zelig Sound