BRAND DESIGN-蛮小麦豌杂小面 | 品牌全案形象塑造 Recommanded by editor
2年前Publish
泉州 | 平面设计师
Project Name: Mixed Wheat Noodles
Design agency: Transcend
Service content: brand naming / strategic consulting / cultural grooming / brand design / space design / product packaging
Brand Planning: Fatty
Copywriting: Shi Ming
Graphic Design: He Er / A Kai
Graphic illustration: He Er / A Kai

项目名称:蛮小麦豌杂小面
设计机构:创见品牌
服务内容:品牌命名 / 战略咨询 / 文化梳理/ 品牌设计 / 空间设计 / 产品包装
品牌策划:胖胖
文案填充:诗铭
平面设计:呵二 / 阿改
平面插画:呵二 / 阿改


面条的搅动间,一股花椒的清香涌上鼻尖
往复抽动鼻翼,那杂酱的浓郁、豌豆的甘甜、佐料的热烈
瞬间爬上心头,咂咂舌头,唇齿生津
小面的精髓,就在这搅拌的仪式里崭露头角
某种意义上,将丰厚的豌豆杂酱与面拌匀透了
小吸一口,填满芳心

蛮小麦这个项目主打重庆豌杂小面
由深入人心的重庆小面印象得名
以名字的“蛮”体现小面的霸道口感
VI的话我们采用了两个方法去呈现
plan 1-我们有意区别于市场的选择了麻椒的绿色
全程以轻松田园的感觉去呈现
Scenario 2-我们采用富有张力的辣椒红

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Option II    方案二
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Option II 方案二
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Creative time2020/01/06
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