Urban³

Urban³ is an office building branding update of Marie Dalgar. We give Urban³ a conception: inspiration city. We also use motion graphic video to interpret the core of brand culture: the story of inspiration. / as a universal symbol runs through all the applications of the company, including: official account, guide system, posters, office supplies and so on.

Urban³是玛丽黛佳办公楼城邦里的品牌更新。我们赋予Urban³：灵感之都这个概念，并且以动态图形影片诠释了品牌文化核心：灵感的故事。/ 作为一个万能符号贯穿于公司所有应用之中，包括有：公众号、导视系统、海报、办公用品等。

- 9th Hiiibrand Awards Merit Awards

ART DERECTOR / DESIGNER: Austin Zhang

DYNAMIC DESIGN: Chuan

Urban³ / The Story of Inspiration

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Inspiration is coming soon.

When I open my eyes, I am here.

By looking around, I find you.

We have the same identities, even though the different backgrounds we are.

We celebrate, wrangle, negotiate or oppose, because we are one.

Being together changes everything, like thousands of words dancing on a paper.

All of them tell one story, which is our interest.

With discovering the world, it becomes bigger.

Sometimes we also make mistakes, which are created by the imagined boundary.

But we know that, the way what we hope is the light what we ignite in our hearts.

Follow the river, we play together like countless stars swim in the sky.

Nothing can close us down, neither cities nor nations.

All for one, one for all.

It is the insight, which is coming by our real life.

Be relax, inspiration city is here.

Be happy, inspiration is here.

Be whatever, inspiration is everything.

All of the people are here, creating the urban for you.

You are here right now.

You are Urban³.