私藏庄园茶（Private Manor Tea）

项目PROJECT丨私藏庄园茶（Private Manor Tea）

荣誉HONOR丨2020 IF设计奖

作品背景介绍：

私藏庄园茶是一款以喜爱喝茶、收藏茶为目标人群开发的茶叶包装。

包装的整体创意概念围绕着藏茶的思路设计，好茶需要时间的沉淀，整个画面通过插画仿生的形式表达好茶产自好的环境、藏于深林庄园当中，为此只能通过层层打开才能拥有好的茶叶，也是通过这些思路表达藏茶这一核心概念。

盒型的开启紧密围绕着创意概念而设计，第一层以刻画动物形象来表达人们对好茶的不断寻觅与探索，当找到钥匙继而开启了藏在茶园中的庄园大门，随后盒型打开内部庄园完美的展示呈现出来，盒子材质采用可降解的环保纸张，可降解回收。

Private Manor Tea is a tea package developed for people who like tea and tea collection.

The overall creative concept of packaging is designed around the idea of Tibetan tea. The good tea needs time to precipitate. The whole picture expresses the good environment of the tea through the illustrator bionics. It is hidden in the Shenlin Manor. In order to have good tea, it is also the core concept of expressing Tibetan tea through these ideas.

The opening of the box is closely designed around the concept of creativity. The first layer expresses the image of the animal to express people's constant search and exploration of good tea. When the key is found, the door of the manor hidden in the tea garden is opened, and then the box opens the interior. The perfect display of the manor is presented, and the box material is made of biodegradable paper, which can be degraded and recycled.