​奥迪Q8全球首发品牌峰会

150天前发布

原创作品 / 三维 / 动画/影视
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奥迪品牌峰会以“凌峰·憾世”为主题拉开了序幕。

发布会不仅首次亮相了旗舰级SUV——奥迪Q8,更是一场精心打造的沉浸式体验盛典。在外场,来宾通过极具科技感,并带有AUDI标识的三角通道进入沉浸式互动体验区;

在Q家族出场亮相中,通过混合灯光秀与仿灯光影像,营造真假莫测的光影效果,隐喻将未来带到现在,引导观众开启探索Q家族之旅。

The new brand AUDI Q8 is launched in Audi Brand Summit. Under the theme “The Herald of a new era is unleashed”. A mysterious and fascinating entrance with AUDI logo through a immersive triangle tunnel embarked the guests in the immersive experience zoon. Dynamic lighting choreography, on-screen lighting and motion graphic were used at Q family car reveal show. With the illusive switching between real laser beam light and light on the screen, which for proposing a metaphor of bringing the future to the reality, and to lead the audience throughout the journey of discovering the future and the world of Q family.

 

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作品信息

  • 创作时间

    2020/03/16

​奥迪Q8全球首发品牌峰会
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