The new brand AUDI Q8 is launched in Audi Brand Summit. Under the theme “The Herald of a new era is unleashed”. A mysterious and fascinating entrance with AUDI logo through a immersive triangle tunnel embarked the guests in the immersive experience zoon. Dynamic lighting choreography, on-screen lighting and motion graphic were used at Q family car reveal show. With the illusive switching between real laser beam light and light on the screen, which for proposing a metaphor of bringing the future to the reality, and to lead the audience throughout the journey of discovering the future and the world of Q family.