用户研究：定量量表评级与定性用户访谈与行为分析

本用户研究旨在探讨基于潭州教育网络平台的在线教育用户感知的有效性和满意度。

研究方法包括:

1. 定量数据收集和分析

定义这个数据收集的索引和目标

参考李克特量表制作问卷，并从我们的真实在线用户那里收集结果数据

使用PCA统计方法验证预先定义的指标是否合理，最后查看每个指标的均值/最大值/最小值，找出用户对我们平台的感觉强弱。

2. 访谈和用户观察。

向我们的潜在用户提出五个开放式问题，以获得更多定性的见解。

循序渐进地观察用户对我们网站的使用情况，并将其记录为用户行为轨迹进行分析。

This user study is to explore how effective and satisfied the user from Tanzhou online education perceived from web-based platform.

Research methods include:

1. quantitative data collection and analysis

to define the index and the goal of this data collection

to reference Likert Scale creating questionnaires and to collect the result data from our real online users

using PCA statistical method to validate if the index being defined in advance is reasonable and finally to see the mean/max/min value of each index to find the strength and weakness of how users feel about our platform.

2. Interviews and user observations.

To ask our potential users five open questions to get more qualitative insights.

To observe how users use our website step by step and record them as the user action track for analysis.