巧儿豆小儿推拿馆IP升级

巧儿豆中医儿科诊所

可爱｜温暖｜专业

客户想要的感觉是关于一颗豆子的成长故事，在做了几套方案以后，在原来的基础上增加了豆子的可爱的程度，用了绿色做了主色调的设计和铺垫，整个门店后期的装修和设计也是通过绿色和米色去做了整体的视觉转换。

The customer's first feeling is about the growth story of a bean. After making several schemes, the lovely degree of the bean is increased on the original basis, and the main color design and matting are made with green. The decoration and design of the whole store in the later stage also makes the overall visual transformation through green and rice color.

成功的IP形象和可爱的表情也密不可分，这次没有做3D的深层设计，基本都是靠平面去运用。总体的设计上没有那么灵动可爱，但是能满足客户的需求也是一种成功的设计。

The successful IP image and cute expression are also inseparable. This time, we didn't do 3D deep design, but basically rely on the plane to use. The overall design is not so smart and cute, but to meet the needs of customers is also a successful design.