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作品版权由7654321Studio 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

TEA-正心

Client:熹茗茶业
Designer:Bosom
​​​​Photography:Hello小方
Paper:佛捷歌尼纸业
Printing:纸能

正心 | 武夷肉桂 | 开篇贰零零零
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正心而后修身,修身而后家齐,家齐而后天下平。——《礼记·大学》

Their hearts being rectified, their persons were cultivated. 
Their persons being cultivated, their families were regulated. 
Their families being regulated, their families were rightly governed.  the whole families was made tranquil and happy.
—— The Book of Rites·The Great learning

这一款茶产自武夷山风景区内的正岩产区,由古法制茶工艺纯手工文火慢焙而成,包装沿用熹茗经典古书籍盒型,绚丽宝石蓝,端庄典雅。
“正心”提炼自《礼记·大学》,标志创作“正中有心,心中有正”,表达了产品的浩然正气,配以书形盒的形式体现经典历久。
此标志对“正心”二字进行解构重组,以致四方连续,节奏均匀,韵律统一,整体感强,浩然正气,在保证识别性的同时,亦恰当地体现了中国特有的“方块字”。以儒家经典著作《四书五经》为鉴,四盒一体,以书形盒的形式体现书香气韵,打造“翻阅古书”的奇妙体验。

Packaging use classic books box of Ximing Tea Industry, gorgeous gem blue, dignified and elegant.
"Zheng Xin" is extracted from the book of "Rites · University", the logo is created for "Zheng in Xin, Xin in Zheng" , expresses the product's integrity, with the form of the book box to reflect the classic timeless.
This mark carries on the deconstruction reorganization to the "Zheng Xin" two characters, as a result four directions are continuous, the rhythm is even, the rhythm is unified, the whole feeling is strong, the mighty righteousness. While guaranteed the identification, also appropriately manifested the Chinese characteristic "the block character". Taking the classic Confucian works <Four books and five classics>” as a mirror, the four boxes are integrated to embody the charm of books in the form of a book box, creating a wonderful experience of "browsing ancient books”.

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作品信息

  • 创作时间

    2018/07/21

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