正心 | 武夷肉桂 | 开篇贰零零零
Their hearts being rectified, their persons were cultivated.
Their persons being cultivated, their families were regulated.
Their families being regulated, their families were rightly governed. the whole families was made tranquil and happy.
—— The Book of Rites·The Great learning
Packaging use classic books box of Ximing Tea Industry, gorgeous gem blue, dignified and elegant.
"Zheng Xin" is extracted from the book of "Rites · University", the logo is created for "Zheng in Xin, Xin in Zheng" , expresses the product's integrity, with the form of the book box to reflect the classic timeless.
This mark carries on the deconstruction reorganization to the "Zheng Xin" two characters, as a result four directions are continuous, the rhythm is even, the rhythm is unified, the whole feeling is strong, the mighty righteousness. While guaranteed the identification, also appropriately manifested the Chinese characteristic "the block character". Taking the classic Confucian works <Four books and five classics>” as a mirror, the four boxes are integrated to embody the charm of books in the form of a book box, creating a wonderful experience of "browsing ancient books”.