GIFT-五福临门

47天前发布

原创作品 / 平面 / 包装
作品版权由7654321Studio 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

GIFT-五福临门

Client:熹茗茶业
Design Guidance:Bosom
Designer:Yahh
Photography:Hello小方
Paper:蓝碧源特纸
Printing:鼎力包装
Time To Market:2018

包装分为上下两层,上层装有一对年糕鲤鱼,下层装有原味花生牛轧糖、雪花杏仁酥、原味凤梨酥、抹茶黄金酥,各一。
取名:五福临门,源于古书《尚书.洪范》:“五福:一曰寿,二曰富,三曰康宁,四曰攸好德,五曰考终命。”而今,五福广为流传的是福、禄、寿、禧、财。主色调为红色,象征着喜庆。自古以来,逢年过节、婚嫁喜事,无不用大红的颜色来体现喜事的风采,不仅表达了对节日的祝贺,内心的喜悦也从红色的喜气中当中散发。
设计上提取中国传统具有“福”象征的五种动物。蝙蝠(幸福延绵)、喜鹊(喜事临头)、仙鹤(延年益寿)、神鹿(健康长寿)、鲤鱼(美满姻缘),与中国传统元素:铜钱、梅花、莲花等相呼应。

The package is divided into two layers, the upper layer contains a pair of rice cake carp, the lower layer contains original peanut nougat, snow almond cake, original pineapple cake, matcha gold cake, each one.
Name: Five Blessings, from the ancient book <Shang Shu. HongFan> : "five blessings: one is longevity, two is wealth, three is health, four is kindness, five is power." Now, "five blessings" is widely said fortune,emolument,longevity,happiness,property. In its extended meaning under a lucky star, promotion in official post and salary raise,  longevity of Methuselah, happiness appears on the eyebrows, profits pouring in from all sides. 
The main color is red, a symbol of joy. Since ancient times, on holidays, wedding events, clothing appliances, decoration, all use the red color to reflect the style of the event.
The design extracts five kinds of animals which has the symbol of blessing in the Chinese tradition. The bat (the happiness extends), the magpie (the happy event is near), the crane (the prolong life), the divine deer (the health and longevity), the carp (the happy marriage). They echo traditional Chinese elements: copper coins, plum blossoms, lotus flowers, etc.

12
- 0位站酷推荐设计师推荐 -

作品信息

  • 创作时间

    2017/11/16

GIFT-五福临门
7654321Studio 关注
没有新消息