Moon Cake-共婵娟

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原创作品 / 平面 / 包装
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Moon Cake-共婵娟

Client:熹茗茶业
Design Guidance:Bosom
Designer:L·Chao
Illustrator:JiangJiang
Photography:Hello小方
Printing:纸能
Time To Market:2018

迎喜鹊绕枝头,喜鹊寓意团圆与枝头梅花相呼应,喜报秋来共团圆。
“共婵娟”取自宋代诗人苏轼《水调歌头·明月几时有》一诗中,“但愿人长久,千里共婵娟。”喜鹊,自古以来深受人们喜爱的鸟类,是好运与福气的象征。亦有“鹊桥相会”这一传说,银河也被称为“鹊河”。梅花象征着高洁、坚强、谦虚的品格,给人以立志奋发的激励。在严寒中,梅开百花之先,独天下而春。
包装整体以喜鹊及梅花为基础,色调以红色与黑色辅助,搭配大面积蓝色,内附八盒月饼,外盒以梅花枝梢及两只喜鹊为图案,盒型为上下两层,寓意即使成双成对。

Magpie meaning reunion and branches of plum blossom echo, happy autumn to a total reunion.
"Sharing the moon"It is taken from the song dynasty poet su shi's poem "When will the moon come”. Magpie, a bird loved by people since ancient times, is a symbol of good luck and good fortune. Also have "magpie bridge meet" this legend, the Milky Way is also known as "magpie river". The plum blossom is a symbol of noble, strong and modest character, which gives people the motivation to make up their minds to work hard. In the cold, plum blossom first, only it has spring.
The overall package is based on magpie and plum blossom, with red and black color, and large area of blue color. There are eight boxes of moon cakes inside, the box is patterned with the twigs of plum blossom and two magpies. The box has two layers The box has two layers, meaning good wishes in pairs.

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作品信息

  • 创作时间

    2018/05/01

Moon Cake-共婵娟
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