福田区中心商圈LOGO全球征集

I participated in a logo design competition, named Worldwide Solicitation For Futian District Central Business Circle Logo, the purpose is to fully promote the brand upgrade of Futian Commercial District.

Futian district is the central urban district of Shenzhen, here used to be a farmland, but now it is the administrative, financial, cultural, commercial and international exchange center of Shenzhen. I take the Chinese character “Fu” as the prototype, which also includes the Chinese character “Tian” in “Futian”. Due to the vigorous development of various industries in Futian district, I use round strokes to express the character “Fu” and show the harmony and infinity of Futian district. At the same time, I transform the part of the character “Tian” and add the letter “F” to highlight that Futian district is not only a model urban district of socialist modernization with Chinese characteristics, but also a world-class “urban reception hall”.

我参与了一项名为福田区中心商圈LOGO全球征集的设计竞赛，其目的是全面推进福田商业区的品牌升级。

福田区是深圳市中心城区，这里曾经是一片农田，但现在已经是深圳的行政、金融、文化、商贸和国际交往中心。我以汉字“福”字为原型，这个字中也包括了“福田”中的“田”字。由于福田区的各种产业都蓬勃发展，我用圆润的笔画来表现“福”字，彰显福田区的和谐与无限；同时将“田”字的部分加以变形，加入字母“F”，中西结合，凸显福田区不仅是有中国特色的社会主义现代化典范城区，更是世界级“城市会客厅”。