拒绝虐待性动物表演 公益广告

I designed three public service advertisements for World Animal Protection, the theme is about refusing abusive animal performance, and the purpose is to advocate public for refusing abusive animal performance to improve the welfare of those animals.

I chose leopard, bear and monkey as the representative victims of animal performance, and focused on the situation when they practice acrobatics. The larger-sized copywriting, "behind the scenes" warning people the continuous practice with abuse behind animal performance, and the smaller-sized copywriting is animals' interior monologue, both can make audiences sympathize with those animals.

我为世界动物保护协会设计了三张公益广告，主题是拒绝虐待性动物表演，其目的是提倡公众拒绝虐待性动物表演从而改善这些动物的福利。

我选用了豹子、熊和猴子作为动物表演的代表性受害者，并聚焦于它们练习杂技时的情景。字号较大的文案“behind the scenes”（舞台背后）警示了人们在动物表演背后伴随着虐待的反复练习，字号较小的文案是动物们的内心独白，两者结合使观众对遭受虐待的动物产生同情。