香港合子品牌設計作品 | 柔愛 - 品牌形象與包裝設計

柔爱

柔爱专注宝宝护理，为获得更多新一代年轻妈妈的青睐，产品形象全面升级。在包装上运用可爱的小动物形象，以蜡笔笔触带出柔软舒适感觉，整体包装犹如毛绒玩具，成为陪伴宝宝成长的小伙伴。

奖项：

Pentawards 2019, 英国 - 铜奖

中国平面设计协会视觉传达设计奖2019, 中国 - 入围奖

Softlove

Softlove is a diaper and wipes brand focus on baby care, aiming to target new generation of young mother, the product image has been upgraded and to be more attractive. Box applied vary lovely animals to the new packaging of diapers and smart pants, and it feels softer and more comfortable by using crayon brush strokes. The whole packaging looks like a plush toy, which accompanies babies as a friend during their growth.

Awards:

Pentawards 2019, UK - Bronze Award

CGDA Visual Communication Award 2019, China - Finalist