喜JOYFUL悦

❤Brand 项目名称:喜JOYFUL悦

❤Content 服务内容:品牌形象识别系统

客户找到我们是想做一家国潮的糕点店，但糕点卖的不只是中式糕点

所以出于这方面考虑，我又加了一些石膏像偏西方化二者交融

再搭配一些有趣的文案，抓住年轻人的点，但又不能让非年轻消费群体排斥，将“代沟”最小化，拓宽客户群。

The customer found us to want to be a national pastry shop, but the pastry is not only selling Chinese cakes.

So for this reason, I added some plaster models to blend the two

With some interesting copywriting, we can catch young people's points, but we can't let non-young consumer groups reject it, minimize the "generation gap" and broaden the customer base.