丨花之集丨花店品牌形象设计

客户：云南依诺商贸有限公司

品牌：花之集-鲜花旗舰店

服务内容：品牌形象设计；包装设计；场景设计

设计总监：Crazy

应力提出“生活美学洞察 x 可视化视觉 x 品牌策略设计”的设计理念

生活美学洞察=洞察力=出发点

可视化视觉=感知力=感知点

品牌策略设计=设计力=接触点

花之集是一家商贸公司旗下的小型鲜花店，客户希望借助云南的在地优势，打造生活&鲜花的美好生活方式，将产品与场景结合起来。

我们通过对产品以及形态的研究，提出了“生活集邮”的概念，将“花之集”中的“集”与日常生活中的“集邮”联系起来。

就像收藏的邮票，除了美学上的精致，更重要的是它记录了当时的时间和空间，将繁杂包容的情绪定格在一方小小的邮票中，穿透了平面坐标轴，让我们在更久远的时间轴上获得美感与宁静。

鲜花给我们带来的愉悦同样如此。我们也希望将你与鲜花发生交集的这一刻通过视觉的感知来定格，并且都有意有心的收集起来，慢慢串联起生活中真实的美好与诗意。

“收集美好亦如每日最初的绽放”——花之集

​Bloom is a small flower shop owned by a trading company, customers hope to take advantage of Yunnan's advantages in the ground, to create a good way of life and flowers, products and scenes combined.

Through the study of products and forms, we put forward the concept of "life stamp collecting", which links the "collection" in "flower collection" with the "collecting of stamps" in daily life.

Like the collection of stamps, in addition to aesthetic refinement, more importantly, it records the time and space of the time, the complex and inclusive mood fixed in one side of the small stamp, through the plane axis, let us in the longer timeline to obtain beauty and tranquillity.

The same is true of the pleasure that flowers bring us. We also hope that you and the flowers of this moment of intersection through the visual perception to set the grid, and are intentionally and intentionally collected, slowly series the real life of the beautiful and poetic.

花之集品牌形象设计公式：生活美学洞察 × 生活集邮 可视化视觉 × 邮票版式美学 品牌策略设计 ×场景关联