香港合子品牌設計作品 | 達能 - 益力 X 美宜佳

Danone X Meiyijia launched a limited edition bottled water for targeting young people, aiming to convey the message ‘youths drink more fine water and living fun’, which has reinforced the emotional resonance between the brand products and consumers. Box designed a series of packaging by applying three theme: City, Forest and Ocean, to show the interesting life of youths. Through special technique and multi-perspectives to emphasize the young lifestyle and making each bottle "unique" with a strong contrast of color for improving the brand awareness.

Awards:

CGDA Visual Communication Award 2019, China - Bronze

HKDA Global Design Awards 2018, Hong Kong - Excellence

達能益力聯合美宜佳針對年輕人推出限量版瓶裝水，為傳遞“年輕人多喝好水，活得盡興”的信息，加強品牌產品與消費者的情感共鳴，合子以城市，森林，海洋三大主題風格展現年輕人好玩的生活，通過獨特工藝多層次多角度凸顯年輕人的各種生活狀態細節，令每一瓶水都變得“獨一無二”，輔以強烈的畫面色彩對比，提升產品在市場上的注目度。

獎項：

中國平面設計協會視覺傳達設計獎2019, 中國 - 銅獎

香港設計師協會環球設計大獎2018, 香港 - 優異獎