扭蛋旅行｜品牌 x 社会设计
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扭蛋旅行｜品牌 x 社会设计
台北有着许多著名的观光景点，如：台北101、龙山寺 ...等等；但除了那些耳熟能详的，还有何处可以走走看看呢？若想细细咀嚼台北的在地生活风味，找一个属于台北当地人的轻松小旅游，该如何行动？
来一趟《扭蛋旅行》吧！转一颗扭蛋，获得一个随机探索城市的机会。
于捷运站内设置的扭蛋机，每个扭蛋内有一个环保袋和小小一张指示，引导游客前往不同的景点游玩。内容物的配色选用各景点的在地色彩，期望游客能更轻松有趣的去了解台北不同的草根景点，更增加了想要搜集的欲望。
There are many famous travel spots in Taipei, such as Taipei 101, Lon-Shan temple. However, there are still many grassroots spots that are covered under the famous spots, which were actually the places that are full of culture, and stories that constitute and form out the depth of Taipei city.
How to find them? Let's have a "Gashapon Travel"!
The gashapon device is located in MRT stations. When people are hesitating about where to go, just rotate and got a cashapon！Each gashapon represents a grassroots spot. Open the gashapon and get the eco bag, which expresses the color impression of the spot, and a card of transportation. gashapon opens tourists’ imagination to the spot through color and the eco bag provides a shopping discount to local consumption.
监制｜董芳武
设计｜张云帆、黄依雯、吴敏
扭蛋新奇与随机的特性，提供游客旅游方向的同时，亦刺激在地的旅游景点发展；扭蛋形状也很适合当作礼品赠予。随着一颗颗扭蛋景点的收集与增加，逐渐汇集成属于旅客的台北城市意象。
The novelty and randomness of gashapon, not only provide tourists with tourism directions but also stimulate the development of local tourist attractions. The shape of gashapon is also suitable as a gift. With the increase of gashapon collections, it gradually brings together the image of Taipei.
The novelty and randomness of gashapon, not only provide tourists with tourism directions but also stimulate the development of local tourist attractions. The shape of gashapon is also suitable as a gift. With the increase of gashapon collections, it gradually brings together the image of Taipei.
扭蛋里装有一个印有QR code和交通资讯的环保袋。扫描袋子，便可以得到更详尽的景点的资讯。
而环保袋在旅途中或平时也都可以使用，帮助减少生活中塑胶袋的用量。
In the gashapon, there is a eco bag with QR code and traffic information. Scan the bag to get more detail. The eco bag is convenient to use on the trip or during normal days, helping to reduce the amount of plastic bags in life.
而环保袋在旅途中或平时也都可以使用，帮助减少生活中塑胶袋的用量。
In the gashapon, there is a eco bag with QR code and traffic information. Scan the bag to get more detail. The eco bag is convenient to use on the trip or during normal days, helping to reduce the amount of plastic bags in life.
环保袋的颜色，取自每个草根景点的在地色彩。又由于购物袋容易随身携带且在行走中的高识别度，就像是免费的广告，能让更多人认识这样的活动，也间接的帮助行销台北观光，推销那些草根小景点们。
Why do we want to put the eco bag in the gashapon? Because the eco bag is easy to carry around and also very eye-catching in the city. Just like a moving ad and makes more people know about this activity.
The colors of the bags are taken from the local colors of each grassroots attraction.
Why do we want to put the eco bag in the gashapon? Because the eco bag is easy to carry around and also very eye-catching in the city. Just like a moving ad and makes more people know about this activity.
The colors of the bags are taken from the local colors of each grassroots attraction.
除了吸引观光客、旅行者外，又该如何振兴低调的草根景点，帮助他们重现繁荣，创造地方产业的新商机?
App 里除了有个草根景点的资讯、商店折价卷增加游客消费…等，还包含定期举办的景点摄影、征文比赛页面。
在比赛中得到高人气票数的景点，将获得成为下一季「扭蛋旅行」的机会。
In addition to attracting tourists and travelers, how can we revitalize grassroots spots and help them regain prosperity and create new business for local industries?
Not only including the information of the grassroots attractions, discount coupons for shops, etc., the app also includes regular attractions photography and essay competitions page. Attractions with high popularity votes in the competition will get the chance to become the gashapon in the next season.
App 里除了有个草根景点的资讯、商店折价卷增加游客消费…等，还包含定期举办的景点摄影、征文比赛页面。
在比赛中得到高人气票数的景点，将获得成为下一季「扭蛋旅行」的机会。
In addition to attracting tourists and travelers, how can we revitalize grassroots spots and help them regain prosperity and create new business for local industries?
Not only including the information of the grassroots attractions, discount coupons for shops, etc., the app also includes regular attractions photography and essay competitions page. Attractions with high popularity votes in the competition will get the chance to become the gashapon in the next season.
藉由有趣的旅游方式，介绍并引导游客探访台北各角落、协助地方产业和商圈合作、再兴，并鼓励民众热情参与、实地体验。让各領域的大家，都有机会参与到地方的改革与新商机的缔造。借大众之力，推动整的服务的进行，一起完成在地活化。
Through "Gashapon Travel", we expect this service can introduce and guide tourists to visit all corners of Taipei, assist local industries and business districts to cooperate and rejuvenate, encourage people to experience and participate enthusiastically.
Bring everyone to have the opportunity to participate in such reforms and create new opportunities. Leverage the power of the public to promote the entire service process and complete local activation together.
Through "Gashapon Travel", we expect this service can introduce and guide tourists to visit all corners of Taipei, assist local industries and business districts to cooperate and rejuvenate, encourage people to experience and participate enthusiastically.
Bring everyone to have the opportunity to participate in such reforms and create new opportunities. Leverage the power of the public to promote the entire service process and complete local activation together.
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