小明火锅杯

◎ Client | 项目名称：小明火锅杯

◎ Services | 服务内容：品牌形象识别 & 品牌文化创建

客户的委托是是希望做一间符合当下年轻人喜爱趋势的潮品一人速食火锅杯店。

创作一开始的思路是从扁平风+结合品牌名称创作一个独特的IP形象，

并且由人物性格形象延伸出IP伙伴宠物狗，为以后品牌扩张后建立IP家族留下线索。

The client's entrustment is to build a trendy one-man hot pot and cup restaurant

which is in line with the current trend of young people's love. The idea at the beginning

of creation is to create a unique IP image from flat style + brand name.

And extended from the character image to the IP partner pet dog, leaving

clues for the establishment of IP family after brand expansion.