案例 | 生花乐带你探索花生星球

生花乐希望成为年轻人喜欢的花生品牌。

我们从花生的形态，创造了一个可爱的ip形象—乐乐，我们设定它为美食探险家，整个系列我们赋予“星球探险”的概念，通过乐乐在宇宙中探险的场景互动，让乐乐与不同花生口味的星球产生关系。

“星球探险”的概念——年轻就要勇敢尝试！

包装运用高饱和度色彩与Q萌的公仔形象相结合，呈现轻松友好的产品气质。

希望在补充能量同时，享受美味快乐时光！

Shenghuale hopes to become a peanut brand loved by young people.

We created a lovely IP image from the form of Peanuts - Lele. We set it as a food explorer. In the whole series, we gave the concept of "planet exploration". Through the scene interaction of Lele's exploration in the universe, Lele has a relationship with planets with different peanut tastes.

The concept of "planet exploration" - try bravely when you are young!

The packaging uses high saturation color combined with Q Meng's doll image to present a relaxed and friendly product temperament.

Hope to enjoy delicious and happy time while replenishing energy!

品牌名称：生花乐

项目内容：系列包装设计

设计机构：野火造物

艺术总监：謝東碩

设计团队：小野