至道品牌 | 满炖#品牌塑造创意呈现#为你做炖好饭Recommanded by editor
2年前Publish
北京 | 平面设计师
Creative Team: ASITAE BRAND
# Illustration · AE · Photoshop

东北地区首屈一指的外卖品牌,至道品牌着眼于当下消费特性,为其量身打造品牌升级方针。优化品牌识别力,为其纵深梳理挖掘出以“妈妈”为主线的品牌理念体系,专属打造满炖“妈妈做炖菜,炖炖都有爱”“Mom do for you”的中英文超级SLOGAN,提取“4 ❤️ YOU”超级符号,迎来满炖品牌化运转的转折点。助力其迅速与模仿者和竞争者拉开差距,在满炖品牌全国化的进程上快人一步。


[品牌项目]:满炖
[项目地点]:全国连锁
[人均价位]:20元
[核心人群]:18-40岁学生群体/上班族/白领
[核心主打产品]:牛肉炖土豆套餐、番茄炖牛腩套餐
[品牌差异化]:满炖产品与妈妈的形象进行强关联
[创意风格]:Old School+极简
[英文名]:MOM DO
[slogan]:妈妈做炖菜 炖炖都有爱
[产品定位语]:满炖放心炖菜
[营销文案]:
4YOU放心外卖 为你 做炖好饭
世上只有妈妈好 妈妈的炖菜忘不了

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Creative time2019/11/09
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