Coachella 音乐节品牌形象再设计

Coachella 是一个位于美国加州沙漠地区的流行音乐节,吸引着大量年轻人,但其视觉形象不够突出和独特。此项目课题要求为包装设计,因此我设计一款纪念品盒和其他产品来表现这个音乐节特有的视觉形象和特色。对于颜色的选择则是基于它的地理位置,图案的设计则为表现音乐的律动感。

According to the branding system of the Coachella Music Festival, I try to create a new and impressive visual identity to improve the branding system of Coachella Music & Art Festival. In this way, I select two branding colors and create two patterns as the main elements of the visual identity. Finally, I design the kits, wrist bands, festivals postcards, buttons, brochures and employee cards.