Pure Dark

Pure Dark是有着三种口味的黑巧品牌,根据可可含量不同所带来的心理感受分为“专注”“冷静”“愉悦”三款。不同于市面上图案为主的包装,Pure Dark遵从的是纯粹的感官感受,以简单字体和颜色为设计元素。

Pure Dark is a New York-handmade dark chocolate studio, and it illustrates the functions of chocolate in three types: be focused, be calm, be pleased. They are 95% cocoa dark chocolate, 85% cocoa dark chocolate, and 75% cocoa dark chocolate. The different level of bitterness will bring these feelings to the audience. There are lots of pattern-based chocolate packaging design in the market, and Pure Dark uses the type and color as the primary visual language to tell the story.