公司-北京药店装修设计-京东大药房项目设计提案
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公司-北京药店装修设计-京东大药房项目设计提案
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在人口庞大的中国，去药店这个简单的行为已经是一种非个人的体验了，因为每个角落都有药店服务，人们甚至不知道谁在为自己服务，或者应该选择谁，这就是绝大多数的药店没有自己的品牌IP感，而金诚天佑为京东药房做设计提案的时候提出，要运用颜色和造型来解决这个问题。对于京东此系列的第一家概念药店的设计，我们希望营造出一个美观、有趣、能被人记住的空间。
In China with a huge population, the simple act of going to pharmacies is already a non-personal experience, because there are pharmacies in every corner of the country. People don't even know who they are serving or who they should choose. This is that most pharmacies do not have their own brand IP sense. Jin Chengtianyou proposed to use color and color when making design proposals for Jingdong Pharmacy. Modeling solves this problem. For the design of the first concept drugstore in this series in Jingdong, we hope to create a beautiful, interesting and memorable space.
▼效果表现，Effect performance
整个项目是当代设计的一个例子，同时，它充满了与医疗保健相关的传统参考。白色配合蓝色是与医疗最贴切的颜色，红色又是京东的主题色，所以我们将颜色推向了极端，增加了京东于药店之间的联系，同时在空间里多次运用颜色来给顾客做心理暗示，增加了京东药店的品牌IP感。
The whole project is an example of contemporary design, and it is full of traditional references related to health care. White with blue is the most appropriate color for medical treatment, and red is the theme color of Jingdong, so we pushed the color to the extreme, increased the connection between Jingdong and pharmacies, at the same time, we used color to give psychological hints to customers many times in space, and increased the brand IP sense of Jingdong pharmacy.
整个项目是当代设计的一个例子，同时，它充满了与医疗保健相关的传统参考。白色配合蓝色是与医疗最贴切的颜色，红色又是京东的主题色，所以我们将颜色推向了极端，增加了京东于药店之间的联系，同时在空间里多次运用颜色来给顾客做心理暗示，增加了京东药店的品牌IP感。
The whole project is an example of contemporary design, and it is full of traditional references related to health care. White with blue is the most appropriate color for medical treatment, and red is the theme color of Jingdong, so we pushed the color to the extreme, increased the connection between Jingdong and pharmacies, at the same time, we used color to give psychological hints to customers many times in space, and increased the brand IP sense of Jingdong pharmacy.
我们为天花设计的药物组合造型，是整体空间的亮点，这个造型以后会延伸到其他店面里，让客户对京东药房有更加深刻的品牌辨识度。清雅的色彩、自然柔和的光线为不同类型的患者带去轻松、愉快的购物体验。
Drug combination model we designed for smallpox is the highlight of the whole space. This model will be extended to other stores in the future, so that customers have a deeper brand recognition of Jingdong Pharmacy. Elegant colors and natural soft light bring different types of patients a relaxed and pleasant shopping experience.
Drug combination model we designed for smallpox is the highlight of the whole space. This model will be extended to other stores in the future, so that customers have a deeper brand recognition of Jingdong Pharmacy. Elegant colors and natural soft light bring different types of patients a relaxed and pleasant shopping experience.
货架摆放我们运用自由流动式的动线设计，以方便客户为中心，货架造型贴近空间氛围，让整体感觉融洽，这样可以加大顾客的停留时间，跟购买欲望。
Shelf placement we use free-flowing moving line design, to facilitate customers as the center, shelf shape close to the space atmosphere, so that the overall sense of harmony, so as to increase customer stay time, with the desire to buy.
Shelf placement we use free-flowing moving line design, to facilitate customers as the center, shelf shape close to the space atmosphere, so that the overall sense of harmony, so as to increase customer stay time, with the desire to buy.
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