荣获全球三大设计奖的T9传奇系列包装升级
上海/平面设计师/6年前/105544浏览
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荣获全球三大设计奖的T9传奇系列包装升级
东方茶本身非常讲究原产地,而每一个原产地都有自己的独特文化图腾,比如武夷山的龙、福建华南虎、云南孔雀、台湾麋鹿、印度大象等。T9 Legend Collection主打产地茶,通过对每一款茶的原产地历史文化图腾的发现与提炼,以手绘形式表现,以黑底橙边强化品牌识别,并通过全球化的设计语言与精致的制作工艺,推出这一系列包装,将深厚的茶文化通过简洁现代的形象与全球市场的年轻一代消费者沟通。
The origins are considered so important in the eastern teas that different totems are created for them, e.g., dragons for Mountain Wuyi, tigers for Fujian, peacocks for Yunnan, elks for Taiwan and elephants for India etc. Major concerns are put in the T9 Legend Collection by the application of the totems to the origins of the teas. With all the totem icons drawn on black backgrounds framed in orange, we are presenting abondant tea cultures to the young consumers in simple but clear forms.
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