Mid-Autumn Festival

AGENCY: Dasein4 CLIENT: Common-Sense/大同轩

DESIGN: Mid-Autumn Festival-Package Design/中秋节·生活礼

江天一色，波光隐，月华明

When river and sky blend，the moon cast a bright light over the Jiangnan.

Mid-Autumn Festival is an important traditional festival in China. Brand Datongxuan wants to design a festival life gift in 2019. The brand is based on Hangzhou culture, with the theme of the moon over Jiangnan. Its visual communication is symmetrical in the form of line geometric patterns. It expresses the meaning of "reunion" on August 15 in China with the linear intersection of waves and migratory birds.

落霞与孤鹜齐飞，秋水共长天一色。

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