九子粽礼盒设计

粽子作为中国的的传统节日美食一直深受大家的喜爱。盛唐时期，京城长安流行一种名为“九子粽”的美食，唐玄宗李隆基品尝后曾赞誉“四时花竞巧，九子粽争新”，借用这一典故，结合龙之九子的神话形象，手绘了九个龙子的IP形象，为粽子赋予了皇家气息。
九子粽礼盒除了龙之九子的手绘形象之外，更加入传统端午的彩绳元素。在开箱瞬间设计了绕彩绳的动作，寓意“财神绕，财神到！”为礼盒赋予了多子多福，招财进宝的祝福意味，让送礼和收礼者皆大欢喜。


As a traditional Chinese festival food, zongzi has always been loved by everyone. During the flourishing Tang Dynasty, a kind food called "nine dragons zongzi" was popular in Chang'an. When Emperor Xuanzong tasted it, he praised, "four seasons flowers blooming, nine dragons zongzi competing". The designer from Marvelland combined this allusion with the mythical images of the nine sons of the dragon and hand-painted the IP images of the nine dragons, giving zongzi a sense of royalty.