悟形VDG / 一只大熊猫的艺术之旅

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这是悟形团队服务近两年的案子,今天做一个梳理和总结。
又酷又憨的代言人全面介入山丘产品线,全黑系的设计美学与艺术纸雕有机融合,
为凤生在中国纸巾行业里树立鲜明的品牌形象且赢得市场声誉。
“PANDA POO”的纸巾一经面世便引得国内外媒体争相报道,
互联网讨论量超过1000万,
并以1008万创下了中国纸巾众筹纪录。

This is the case of the Wu-shaped team serving in the past two years. I will do a combing and summarization today.
The cool and awkward spokesperson is fully involved in the hill product line. The design aesthetics of the all black system and the art paper carving are organically integrated, which has established a clear brand image and won the market reputation for Fengsheng in the Chinese tissue industry.
The "PANDA POO" paper towel attracted domestic and foreign media to report on it. The number of Internet discussions exceeded 10 million, and the Chinese paper towel crowdfunding record was set at 10.08 million.

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作品信息

  • 创作时间

    2017/08/10

悟形VDG / 一只大熊猫的艺术之旅
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