国潮烤肉·煤矿村

Guizhou·Barbecue

Logo highlights coal mining villages in the form of rough mineral atmosphere, in which the font shape extracts the characteristics of "perseverance" and "simplicity" of miners and the spirit of positive energy, to integrate the overall mascot shape and collocation.

Guizhou's unique national batik pattern has been added to the mascot costume design. The combination of waist accessories also tends to the national style, and the unique elements of contemporary youth trend have been added to make the mascot more youthful and vigorous. In detail, we also add the barbecue element (barbecue gripper) and wine jar to integrate the image features of "no meat, no joy" and "eating meat and drinking wine". Colour matching we choose the most representative of China's tide (red, green) as the main color matching, reflecting the characteristics of the young trend of retro. The orientation of illustration in the later stage is based on the literal meaning of the coal mine village itself. The mascot is supplemented by the features of Guizhou minority nationalities and the decoration rich in coal mine and miner elements. Guizhou Yanzier and characteristic witty words will also be inserted into decorative brands in the later period to increase the Guizhou characteristics of the brand.

logo以粗矿大气的形式来凸显煤矿村，其中字体的形态提取了矿工身上”坚毅“”朴实“的特点以及正能量的精神，来结合整体吉祥物的造型搭配进行融合。

吉祥物服饰搭配造型上添加了贵州特有的民族蜡染纹样，腰上配饰的结合也偏向于民族风的造型，并且加入了当代年轻潮流特有的元素使吉祥物更有年轻活力的精神。在细节处理上我们也加入烤肉的元素（烤肉夹子）和酒坛子以更融入于角色中“无肉不欢”，大口吃肉大口喝酒的形象特征。色彩的搭配上我们选择最具代表中国国潮风的（红，绿）为主色搭配，体现年轻潮流复古的特点。后期处理插画的方向，以煤矿村本身字面意义出发，在吉祥物周围加入贵州少数名族的特色以及富有煤矿、矿工元素的装饰为辅助。贵州言子儿以及特色俏皮的话语，后期也会参插到装饰品牌中，增加品牌的贵州特色。