圈内人才熟知的视觉密码，PUSH珠宝｜“炸!创意"作品｜

PUSH璞仕®是一个私密的高端珠宝品牌，以认同感为聚合力，打造精英之间的识别密码。不仅重视珠宝所具备的美学和装饰属性，更强调珠宝的身份象征和识别属性。

“炸!创意"为其提出了“Whisper of the Winners"的核心品牌理念，并围绕其理念，打造了一个充满神秘感的品牌视觉体系。在设计过程中，我们研究了有关符号学、神秘组织符号、宗教图形等方面的资料和信息，最终选择以共济会的符号所表达的意义和价值系统为此次创作的灵感来源，并在此基础上进行衍化和变异，从而最终形成了PUSH璞仕®自己的符号和意义系统。同时，我们还借鉴了莫斯电码的编码方式，为该品牌创造了一套秘密的文字系统。

我们深信这套品牌系统，将不仅仅只是品牌的视觉指引，更将成为指引PUSH璞仕®未来产品和服务体系开发的基石性纲领。

PUSH® is a private high-end jewelry brand, serve only customers in specific social circles. It not only pays attention to the aesthetic and decorative attributes of jewelry, but also emphasizes the identity symbol and identification attributes of jewelry.

Our team Deep Fried Creative put forward the core brand concept of "Whisper of the Winners", and built a brand system full of mystery around its concept. In order to create the brand senses of privacy and mystery. In the design process, we studied the information and materials about Semiotics, Mysterious Organization Symbols, Religious Graphics, etc., and finally chose the meaning and value system expressed by the Freemason’s logo as the inspiration source of this creation, and on this basis, we evolved and mutated, and finally formed the symbol and meaning system of PUSH®. At the same time, we also borrowed the coding method of Moss Code to create a secret text system for the brand.

We firmly believe that this brand system will not only be the Visual Guideline of the brand, but also the Guiding Principle for the development of future product and service system of PUSH®.

创作团队：

创意总监：张超 Andy Zhang

策略文案：张若琳 Sophie Zhang