Key visual of a digital campaign for CMR Falabella. The brief : How to show off the credit card's enormous capabilities?. How to tell the world that, inside this tiny little card, there's hundreds of things and unforgettable moments?. Using just words its kind of cliché right?. But what about taking that truth literally to CGI. The result is visually inspiring, refreshing and entertaining.
Client: CMR Falabella
Executive Creative Director: Gustavo Marioni
Lead Creative Team: Juan Dupouy & Erwin Vergara
Lead Art Director: Juan Dupouy
Production: Pamela Russo