Full CGI Packshot for Cristal. One of the most iconic and well known brands of beer in Chile. They know their business, they know the concepts: Cold, thirst, desire. The image needed to reflect that same features. No easy task considering every little condensation drop needed to be made in 3D to achieve pixel perfect work. nonetheless, we didn't sweat on this one.
Creative Director: Hernan Ramos
Lead Art Director: Manuel Manquepi