德記火鍋 Panakeia Hot Pot

德記火鍋的起源要回朔到有百年歷史的老中藥店「杏春德記中藥房」，

創辦人的父親溫德福在世時仁心仁術，施藥贈米幫助弱勢。

第五代傳人溫仲景的餐飲經驗加上中醫專業背景下創立了德記火鍋，

品牌視覺由此出發，訴說後代寓醫於食，承接祖先的事業與德性。

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設計核心：

環繞在杏春老中藥店與主理人們代代相傳的精神，

logo營造像是杏春藥房堅穩、大氣而有歲月痕跡的建築外觀，

還帶有點對食材品質堅持的一絲不苟、嚴肅氣氛，

傳達德記火鍋創辦人謹守父親「藥補不如食補」家訓，

將祖業以新的方式發揚光大。

The origin of Panakeia Hot Pot could be traced back to the century-old Chinese pharmacy–Xing Chun De Ji. The founder’s father, Wen Defu was a benevolent man in his life as he would prescribe medication for the ill, and give rice to the poor. Fifth-generation descendant, Wen Zhongjing founded Panakeia Hot Pot with his know-how in dining and his professional background in Chinese medicine. The identity for this project takes up the ethos of later Chinese medicine in the remedial value of food, continuing the virtue and mission of ancestors.