In 2017, I was approached by a good friend from Irkutsk. It was necessary to create a visual style for a multimedia exhibition, on the theme: "Legends of Lake Baikal". Such events are thematic galleries created with the help of modern projection technologies. Visitors are surrounded by large, high-resolution animated canvases, the play of light and music.
While working on the concept, I tried to convey the metaphor of depth, mystery, because we all know perfectly well that Baikal is not only one of the cleanest and most transparent lakes in the world, accounting for about 19% of all freshwater resources in the world, but also the deepest . The maximum depth of 1642 meters!
In the shortest possible time, within one and a half working weeks, the task was completed. A logo, thematic colors were created, a font was selected, brand carriers were developed: a business card, stands, posters, flyers, coupons, tickets, presentation for investors, a photo zone, a pillar sign.
Later, two years later, I reworked the project, slightly changed the logo, added new media.