黄先生 新派黄酒

254天前发布

原创作品 / 平面 / 包装
作品版权由OKBRAND 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

黄先生,专注于低纯度手工醸糯米黄酒,立志以极佳酿造工艺及创新营销将黄酒文化推广于年轻一代。创始人黄小辉先生潜心于糯米黄酒酿造多年,然而他发现传统的销路无法带动黄酒这一宝贵酒文化。面临这一问题,黄先生的新派黄酒在包装和工艺上都做了创新和调整,力求符合年轻一代的饮酒习惯趋势。黄先生以手工酿造的客家糯米黄酒则撇去了黄酒有苦药味的弊端,以“清爽型”口感为主,并将其口感标准总结为“润、清、柔”,简称为SFG口感原则。另外,黄先生重新打造了一套结合黄酒文化的饮酒文化系统,通过情感认同的方式,让年轻一代通过关注到黄酒价值,使国酒重拾其地位,弘扬国酒精粹。

OKbrand帮助黄先生重塑了品牌的整体策略及形象,以更为鲜明的设计赋予黄先生独有的文化体系。

Mr Huang, paying attention to low purity and hand-made glutinous rice wine, has determined to popularize yellow wine culture through excellent brewing process and marketing innovation among the next younger generation. The founder, Huang Xiaohui, has indulged in the brewing of glutinous rice wine for many years. However, he found traditional sale method cannot promote the valuable drinking culture of yellow wine. To solve the problem, Mr Huang innovated and adjust the packing and craft in new yellow wine, in order to suit the younger generation’s drinking habits. Mr Huang uses the hand-made brewing Hakka rice wine with glutinous rice to skim the disadvantages of the bitter taste. The Hakka rice wine with glutinous rice mostly tastes fresh and cool, and the flavor standard can be summarized as “smooth, fresh, gentle”, abbreviated as SFG flavor. On the other hand, Mr Huang developed a set of drinking cultural system combining with the yellow wine culture, through means of emotional commitment, letting the younger generation realize the value of yellow wine, making the national wine regain its position and carrying forward the essence of the national wine. OKbrand has helped Mr Huang reshape the overall strategy and image of the brand, and endows Mr Huang with its unique cultural system in a more distinctive design.

64
- 0位站酷推荐设计师推荐 -

作品信息

  • 创作时间

    2019/05/18

黄先生 新派黄酒
OKBRAND 关注
没有新消息