YOGI TEA

／内容／

”YOGI Tea pack" 瑜伽茶包装

／获奖 & 刊登／

“Creative Quartely” 第34期／“包装类亚军”／美国／

"Graphis New Talent Annual 2014 " 平面新人年鉴2014

／参与／

"Designer” 设计师： Xinghui Li 李星慧

"Professor" 教授： Thomas McNulty

"School" 学校：Academy of Art University 旧金山艺术大学

“Country" 国家：United States 美国

／出版／

“Creative Quartely” 第34期 美国

Graphis New Talent Annual 2014 美国

Mission:

To create a variety of packaging for YOGI Tea while updating its identity. The work needs to be novel and friendlyto attract people to the practice of yoga and in doing so carve a new niche for the tea the marketplace.

創建YOGI瑜伽茶的新包装，需要新穎的和友好的吸引人們来練習瑜伽，並创建一個新的YOGI茶葉市場。

Concept:

In order to make YOGI Tea more unique than other teas the packaging emphasizes the physical expression of yoga. Rather than the traditional design around the idea of relaxation, this eco-friendly packaging brings more vigor and happiness to the tea.

為了使YOGI茶比其他茶葉更獨特,包裝強調瑜伽的物理表現。而不是圍繞傳統的設計，環保的包裝帶來了更多的活力和愉悦。