Iconography Guidelines & Style Guides by Ramotion

Iconography is a unified visual language that can be understood by people from different locations and cultures. Icons are widely used for navigation in social places such as airports, train stations, production halls, museums, etc. They let people overcome a language barrier and navigate comfortably in conditions when the time is very limited (e.g. in an airport). The same principles apply to iconography systems for digital products. The right usage of icons helps to make in-product navigation more accessible and increase business metrics (CTR, number of successful onboarding sessions, etc.). Consistency, readability, and scalability are the core parameters of any design system. Consistency influences a general trustworthiness of a product, readability increases the speed of interactions, and scalability lets your product to grow effectively.