JFD&同仁堂⎜我们“讨厌”的那些春节手礼

TONGRENTANG

Chinese traditional festival gives a gift this thing itself lets most people produce very traditional atmosphere, chose on the market for a long time also won't understand why to want to choose a kind of gift to give a person, anyway it is big red big purple is festival to give a gift to say. We changed this inherent concept of traditional gift-giving, simplified the festival with too many colorful colors and elements, and adopted the simple graphic "lantern", one of the representative images of the festival. Skills reflect the Spring Festival to send people the traditional festival color, and do not break the psychological side. The overall appearance of the gift box looks elegant, simplified, both modern and do not lose the festive atmosphere, we hate the gift again into the public view.

同仁堂

春节送礼这事本身让多数人产生很传统气氛，在市场上选了很久也不会明白为什么要选一种礼品送人，反正就是大红大紫对于送礼来说就是喜庆。我们改变这种固有的传统送礼概念，简化春节太多缤纷多彩的颜色和元素，启用简单体现春节的代表性之一图形“灯笼”。技能体现春节送人的传统节日色彩，又不失大大方方的心理。外观礼盒整体看起来落落大方，化繁为简，既现代又不失去喜庆的气氛，我们讨厌的礼物又从新走进大众视野。

CLIENT--TONGRENTANG 同仁堂

DESIGNER--JFD TEAM

PROJECT--Tongrentang Gift Packaging 同仁堂春节虫草礼盒包装设计

www.jdesign-china.com 2019