海南香岛沉香国际品牌旅游文创产品设计(金奖作品)
3年前Publish
海口 | 平面设计师
● 2017年中国特色旅游商品大赛金奖作品
Gold Prize of 2017 Tourist Commodity Competition with Chinese Characteristics

● 用中华香文化问候世界
Greeting the World with Chinese Incense Culture

● 品牌定位:香岛沉香——最珍贵的海南礼物
Aloes-wood from Aloes Islan——the most valuable gift from Hainan Island

● 广告语:带不走海南的空气,带得走香岛沉香
Leaving the fresh air of Hainan in memory, taking with you the incenses of Hainan offered by Aloes Island

● 品牌故事:海南古称香洲。香岛传说源自一四零五年郑和首下西洋,途径海南独猪山(今海南万宁大洲岛),专门采集波斯和大食国王室酷爱的香岛琼脂(即海南沉香),使香岛名扬海内外。
The Island of Hainan used to be known as the Land of Incense. The legend of Aloes Island goes back to as early as the year of 1405, when Zheng He initiated his trip to the western worlds. As his fleet passed Duzhu Mountain off the continent (today known as Wanning Dazhou Island), Zheng ordered collection of agar-agar (Hainan Aloes-wood) keenly favored by then Persian and Arabian royal families, which helped spread the fame of Aloes-wood of Hainan worldwide.
香岛沉香茶系沉香与沉香嫩叶精制而成,对调理肠胃功能有奇效,郑和宝船队成员在饮用海南沉香茶的辅助下,身康体健,七下西洋,留下人类航海史上的一段佳话,并传颂至今。
Aloes-wood Teas are made of Aloes-wood and the tender leaves of Aloes-wood Trees with refined craftsmanship. They are helpful for improving the functions of human digestive organs. It’s said that Zheng and his men owed their glorious and ever-sung legend of the 7 adventures to the contributions of Aloes-wood Teas, which assured them of robust and energetic bodies fo

● 金 木 水 火 土 Golden Wood, Water and Fire Soil

● 香岛产品线规划:香岛琼脂沉香系列 Product: Aloes Island Qiongzhi Thread Aloes
尖峰岭、黎母山、文笔峰、万安峒、崖州蜜
Jiangfeng Mt., Limu Mt., Wenbi Peak, Wan’an Cavern, Yazhou Honey
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Creative time2019/04/17
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