ADVOCARE

There are definitely three things in nowadays society, pollution, paying taxes and watching an advertisement. This project, from an insider’s point of view, reveals the phenomena in the advertising industry that skin-care vary greatly in price while the differences in their ingredient are little, in other words, much of value is generated by the advertising industry. This project defines advertisement as No. 119 element integrated into products, which is the core selling point for fake branding, and then the product use app and publicity poster are developed. Both the app and posters have exaggeratedly presented the tricks used by skin care producers. Through this project, I am trying to find the boundary between advertising and initial product and to embody the advertisement in a relatively new way.